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How to improve your brand's visual presence on social media with Canva (Guide)

According to Jeff Bullas people recall up to 65% better for visual content after three days. Visual content plays an important role in interactions between businesses and customers, and therefore is a key part of any marketing campaign. A great way to take your brands visuals to the next level is by using Canva.

Here we show you a guide to use Canva

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What is Canva?

Canva is a tool for creating appealing digital graphics that you can share with your followers for a variety purposes. This eliminates the need to be intimidated by your graphic design tasks - the website is straightforward and easy to use, and offers templates for every kind of publication you would need to create. In this article, we will walk you through some of its key features, and how you can incorporate Canva’s tools into your media strategy. It is a Drag and Drop Tool that everyone with a little practice can use.

5 Key Features of Canva

1) Templates for every type of social media post

With this platform you can customize almost every type of post you may need. Facebook cover photos, Instagram posts, you name it. There is a feature for everything. Avoding the mistake of using images that don't fit in the screens. Let’s walk you through some of the templates.

 

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For the purposes of this article, we’ll walk you through how to create a Facebook cover photo. Click the icon on the bottom left row, and you’ll be at this screen :

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After that, click any of the templates that you like (there are both paid, and free ones), and start editing! Or simply start from scratch:

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On the left side, you’ll see that you can change the layout, add elements, text, and change the background. The upload function will be incredibly useful for your brand as well. Upload custom content, or photos to match your brand.

2) Customizing capabilities 

Customizing your images to match the desired feel and design is easy with Canva. You can choose  from many preloaded templates or create your own from scratch using the websites features. Once you choose your desired starting point, it’s time to begin the process of creating an image that will help your business. You can do things like add filters, change fonts, adjust color schemes, and center all of your text. This is helpful if you are someone with little experience in graphic design, as it is very easy to undo your actions with a simple command Z.

Tip: If you have a company brand guideline, apply it!

3) Marketing and Business Materials

The website has more than just social media templates - you can use it for any print or digital function your company may need. Your brand can be cohesive all across the board - from your social media posts to business cards. This will greatly improve your marketing presence both digitally and through traditional print messages.

 

4) Collaborative properties

With Canva, you have the ability to create team projects where multiple collaborate on the graphic that you are working on. This is helpful for preparing presentations, or when many members of your team are responsible for different parts of the project.

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This is one of Canva’s most useful additions before it makes the application workplace-friendly. Prior to this function, it was difficult to share progress with the rest of your teams and you would have to save and send multiple drafts. This new addition makes Canva the perfect platform for your brands next graphic design necessities.

5) “Your brand” feature

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The “your brand” feature can be very useful for smaller business that don’t have the resources to pay someone to design logos or do their digital branding for them. You’ll be able to create your own logos from templates or upload any current logos you have and edit them with their tools.

With this feature,  you can keep track of how the visual appearance of your brand changes over time. There is a category for each important aspect of a brand guideline - color palettes, logos, fonts, and you can search for inspiration within each of these categories in the upper right corner of each section.

It is inevitable that each brand changes with your time, and with this section of the website you can see the evolution of your visual branding efforts in a very clear manner.

Using Canva in your media strategy

With the wide array of features that Canva has to offer, there is no question that this tool can be incorporated into your media strategy. One major benefit of doing so is that by using one platform to create all your materials, any visual content you produce will look cohesive. Just make sure to establish branding guidelines with your team (such as color, fonts, and general style), and after that Canva makes things easy. You can have all of this information housed on one website for your entire team to be able to access, as we mentioned with the “Your brand” feature.

That being said, if you don’t know where to even start with your media strategy, Canva is helpful with that too. Instead of starting with a blank slate on Photoshop, you can look at multiple templates to see what you like and what styles you would like to mimic.

Start creating with Canva today!