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10 Ways to Better Utilize Instagram Features for Your Brand

Instagram has undeniably become a part of almost every brand's marketing strategy. With 800 million monthly active users, and 500 million daily active users, there is an opportunity to reach an incredibly large audience with something as simple as posting a photo. (Brandwatch).

Of the top 100 brands in the world, 90% have an Instagram account (Brandwatch), so the question is no longer if you’re using Instagram, it’s how you’re using it. Given that this is such a good platform to interact with your customers and target audience, you want to make sure that your brand is using it to its maximum potential.

Here are 10 ways that you can improve your brands Instagram presence:


1- Follow Trends

The most well received posts are ones that make your audience feel something. One way to do that is to keep up with the times. If it fits your brands image, participating in fun trends such as memes, gifs, or even relating your content to different current events can foster a great relationship with your followers, and portray a more relatable and “trendy” image for your brand. Even Gucci is doing it!



2- Interact with your followers using Instagram Stories

Instagram has added a lot of functions to their “stories” feature that allows you to directly interact with your followers. The “questions” feature allows anyone who views your story to type in a question and send it to you directly. From there, you can respond to each question individually and post it to your story. This is a casual way to communicate with your consumers while still sharing useful information about your product. This also gives added agency to the user, in that they have a say in the content you share through asking a question. It also gives the user an added incentive to interact with your account again, as they await your response.

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3- Appearance

As a social media platform that revolves solely around pictures, how things look matters. Therefore, making your posts and page appear as pleasing to the eye as possible is key. There are several ways to do this, but whichever you choose, make sure that each post aligns with your brand and fits with the other posts you have already shared. That way, when someone visits your page, it gives a strong, unified and consistent impression.

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4- Hire influencers/ambassadors

While this is a more expensive option, it can help you broaden the reach of your posts and campaigns. Read our article about influencers here.


5- Interact with users in the comments

Sending individual responses to comments can make followers feel recognized and appreciated! Simple replies to some followers, especially replies that are personalized and have an authentic feel, can win your brand some extra points with audience members.


6- Gage the opinions of your followers

Thinking about launching a new product? Want to know something specific from your followers? The “poll” option on Instagram Stories is a great way to do that. With the polling option, you can pose a question and have your followers respond between two options of your choosing. You can track the responses on your profile, and you can share the poll's outcome with your followers as well. As these polls are posted on your Instagram story, users can also share more thoughts through commenting on your story.

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7- Host contests

A low – cost way to strengthen your reach is by hosting contests to win a free product. You can set the conditions of the contest, and those who enter can be required to share the post or follow the page. This will generate more traffic to your account, increasing the possibility of gaining more followers, and even enjoying more product sales.


8- Going “Live” on Instagram stories

A good way to interact candidly and openly with your followers is to utilize this feature. You can use the live stream to demonstrate how you are using a product, share some news, or simply develop a more personalized, transparent connection with your followers. While you are live, viewers can type questions or comments and they will appear directly in the chat for you to respond to.



9- Multiple Photo Feature

Don’t want to spam your followers but have a lot of content to share? The multiple photo feature on Instagram is a game-changer. This way, you can share several photos with just one post. Communicate more with less. You can also share some pictures on your profile, and share others on your Instagram story to distribute content display.


10- IGTV

This is one of Instagram’s newest features, and it allows users to post longer videos. It is a separate tab on Instagram, granting users the opportunity to delve deeper into topics and share their thoughts on the medium in a longer format. You can read more about this feature in our in-depth article here.